Then you can't afford to start your own magazine.

It doesn't have to be that way.

When I started my first magazine, I didn't have any information about what I was getting myself into. I didn't know how much I would need to spend, how much time I'd have to commit, or what kinds of difficulties I would face. The only books I could find on the subject dealt with the logistics of putting together a magazine—how to write your business plan, advertising theory, the psychology of readership—all valuable information, but nothing that gave me answers to the simple questions, such as:

• How much will printing cost?
• Where do I find freelance writers?
• What do I need to know about layout?
• How do I get distributors?

Even more discouraging was what the books told me about the kind of budget I would need to have. They were obviously written for people with serious financial backing, people who have tens of thousands, even hundreds of thousands of dollars to devote to their project. Clearly, I did not fall into this category.

But I went ahead and started my magazine anyway. It failed before the fourth issue.

If I knew then what I know today, my magazine would not have failed. But back then there just wasn't any information available that could help me make the right decisions about things like printing, marketing, and advertising sales. I set myself up for failure by diving into an industry I knew very little about.

Today, the information that would have saved my business is available to you. How Not to Start a Magazine is a summation of everything I learned as an independent publisher. I've written this book so that you can avoid making the same mistakes I made.

And avoiding the common mistakes made by new publishers could be the key to your success.

In this book, you will learn:

• Why new magazines fail
• How to determine if you have an audience
• What supplies you absolutely must have to get started
• How to find freelance writers
• How to budget your printing expenses
• How to take advantage of inexpensive marketing tools
• How to price your advertising
• Where to find distributors
• How to accept credit cards
• Where to get your subscribers
• How much all of this will cost you
• Plus many more answers to the basic questions that, surprisingly, you can't find in any other book available today

You'll also receive the comprehensive index of websites, company names and addresses, which includes:

• A checklist of estimated expenses
• A table of typical printing costs
• Directories of independent magazine distributors, mailing list brokers, price comparison websites, search engines, and other services
• Contact information for professional organizations
• Code you can use to build your magazine's website
• Places to go for free and inexpensive images
• Publishing law resources

As a bonus, I'll be personally available by email to answer any question you have about How Not to Start a Magazine—or about your magazine project specifically—for up to 60 days after you've downloaded the book.*

You can be one of the 5 percent, one of the elite few new publishers who launch a magazine and succeed. All you need is the right information, so you can make the right decisions.

See how one of my readers is doing:

Here's what people are saying about How Not to Start a Magazine:

"Smart, concise, informative, and humorous—an especially helpful aspect considering the daunting task of starting one's own magazine."

—Karen
 Carteret, NJ

"I just wanted to commend you on the book—it answered a horde of questions I had that other (more expensive) related books didn’t cover. Also, the appendix is priceless—it gave me a realistic sense of the bare essentials needed to kick-start a publication."

—Brian
 Carlsbad, CA

"Probably the most informative 68 pages I have read since deciding to start a magazine."

—Andy
 New York, NY

"Worth every penny (and then some)!"

—Shayla
 Elmira, NY

"Your book is exactly the type of advice that a person starting this venture from their basement—and without a lot of starting capital—needs."

—Jacqueline
 Dunrobin, Ontario Canada

"Your expertise is very impressive!"

—Sheila
 Fort Wainwright, AK

"Thank you for your incredible e-book. It is a life-changer."

—Ty
 Conway, AR

* Non-legal questions only.